Each campaign will take time to set-up initially, this may involve design, development, research and other tasks needed to allow the monthly marketing campaign to continue and progress correctly.
Website Research & Analysis
Before the initial campaign begins, we must first do an in-depth analysis of your website, social profiles and related elements. This will include your competitors’ websites also. This information is required to correctly optimize your website.
During the competitive Analysis phase, we analyze your competitors’ websites carefully. We will research what keywords your competitors are targeting, who links to them, how many blog posts do they have, how strong are their social profiles, what social profiles are they focusing on, what keywords are they paying for on Pay per Click? Are they offering any special offers, a newsletter and anything else that we could use.
We research key phrases that are the best match for your website. Initially the key phrases will need to be broad, and then as your website gains strength we will target more difficult key phrases with your strongest pages. During the research phase we are looking at the key phrases you want and then finding key phrases that bring in targeted traffic but have the least competition. We then use this information for your content creation phase.
We will research keywords to target and then create a professionally written blog post, which will be at least 700 words in length. We will then optimize the blog post for the target key phrases. Then we will promote the post in your social profiles and make sure they are linked correctly throughout your website’s structure.
Web Page Optimization and Monitoring
Each page is monitored on a weekly basis to look for possible ways to improve its ranking. Google Analytics and Google Webmaster Tools, as well as various software, will also be used to improve the ranking of the keywords on all pages.
These are the main targets for your campaign. We will not only target your main target key phrases, but they will be used as the main focus. We normally target 2 key phrases per page or blog post.
Initial Ranking Report
We will find out if your current website ranks for any key phrases, if it does then we will provide a report showing the key phrases as well as their current position in Google, Yahoo and Bing. You will also get a monthly progress report, so you are up to date on their current position.
We carefully study your website, along with 3 of your main competitors, to find out your weaknesses and their strengths and from this information we create a plan for the optimization phase. We only study the competitors that are ranking higher than you for your main target key phrases. The goal here is to find out what they are doing right and what you are doing wrong. Once we find out where your competitors are targeting, we starting targeting your site to focus on their targets and improve upon what they have achieved.
After careful analysis of your website and your competitors websites, we apply over 15 years of search engine optimization knowledge to your website. We create content, or utilize content from your website and fine-tune each page of your website, so that it reads well and looks great to search engines and visitors. The main goal here is to make your website interesting to visitors but also attractive to search engines. We also make sure the internal and external links to and from your website are Google friendly, optimized correctly and are not hurting your site.
After we know your website looks great, loads great and is highly optimized, we then go about the task of promoting your website. The set of tasks involved will depend greatly on the type of business and your target market. We will ask you a detailed set of questions before we start your online marketing campaign, so that we are sure to target the correct market. It’s very important to target the correct market or you could lose a great deal of money and time. The goal is to get the best ROI for your money and that usually means obtaining leads and or sales for your business.
If you would like a free consultation to figure out the best strategy for your online business, please click here to schedule a free consultation